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You don’t have to drill too deep into the social media comments from those opposed to Bergdorf’s role with the charity to understand that her modeling photos weren’t the issue at all. The National Society for the Prevention of Cruelty to Children recently partnered up with transgender activist Munroe Bergdorf as its first “LGBT campaigner.” After a wave of public hostility to the decision due to Bergdorf’s past modeling shots, the NSPCC dropped her without so much as a phone call. But is it enough?Ī perfect example of how the actions of a company can directly contradict its self-declared support for the LGBT community is the NSPCC in the United Kingdom. Belfast Pride, and in fact a huge number of Pride festivals and organizations, are sponsored by large media conglomerates, alcohol companies and the like.
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The marriage equality movement in the United States had a similar strategy, as Kevin Cathcart and Leslie J Gabel-Brett talk about in their book Love Unites Us. The cynic in me wants to agree with the latter, but it can’t be denied out of hand that, particularly in Northern Ireland, the fight for marriage equality has benefitted from the input of local investors through the Businesses Love Equality initiative. Is it beneficial, or is it simply a superficial and shallow use of the queer community and our struggle for liberation as a way of making money off us?
![why are rainbow colors gay pride logo why are rainbow colors gay pride logo](https://americanhistory.si.edu/sites/default/files/IMG_3378_2.jpg)
The sight has become the norm, and I think that’s a good thing.īut we need to take a deeper dive into what the corporatization of Pride actually means for our community. In my own country, Facebook, Twitter, Microsoft, Apple, Google, Dropbox and more march proudly in Dublin Pride Santander, Citi, Ernst & Young and their contemporaries take to the streets alongside LGBT community groups in Belfast Pride. Association with anything remotely non-heterosexual would have been a financially detrimental arrangement for some of these organizations merely 15 years ago, but here we are.
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are allowing their employees to form networks to both support their queer members and to visibly show their colors in Pride parades all over the world.Ī cynic may say this is the commercialization of the queer community by businesses that have finally figured out how to make money from a social group that, for decades, was a pariah. More and more organizations which aren’t LGBT focused - more businesses, global corporations, media organizations, etc. It can create an atmosphere of inclusivity, safety, untapped potential and the endless march towards a progressive future for our community. As a gay man living in a part of the world where it was illegal to be gay until 1982, and where my marriage to my husband isn’t legally recognized, it was a heart warming gesture, and a simple one at that for businesses to fly a rainbow flag. I remember walking through Belfast city centre last summer and seeing rainbow flags adorning store windows, public spaces bedecked in inclusive symbols and Pride-themed merchandise filling the shelves of clothing stores.