Camp, as defined by Babuscio, are the “elements in a person, situation, or activity that express, or are created by, a gay sensibility.” Camp was in every essence Garland.
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She was relatable, she was human, and most of all she was camp. In the 1950’s and 1960’s, Judy Garland became the ultimate gay icon. And following her character from the film, Judy in real life accepted people who were different. Judy Garland, the woman who played Dorothy, became an idol for the gay community. “Somewhere Over the Rainbow” became “an anthem of pain for homosexuals who perceived themselves as belonging to a despised minority.” (Brantley, 1994) Gay men everywhere began identifying with not only the song, but Dorothy herself, calling themselves “Friends of Dorothy.” Dorothy accepted people for being different hence her friendships with the Cowardly Lion, the Scarecrow, and the Tin Man. What was thought to be a song of a young girl dreaming for a bigger life became an anthem for an entire community looking for someone to guide their way out of the shadows. In her anthem, “Somewhere Over the Rainbow”, Dorothy sings about wanting more than the life she has and asks “If happy little bluebirds fly, beyond the rainbow why, oh, why can’t I?” South East Radio are proud to support this campaign.The Wizard of Oz tells the story of a young girl, Dorothy, who is whisked away from her drab, boring, black and white town to the elaborate and extravagant land of Oz. We need Pride until everyone can truly feel equal and safe in Irish society.
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Both press and radio ad concepts highlight the fear and violence that members of the LGBTI+ community continue to face every single day.’’Īs Pride month draws to a close, the ‘ Rainbow Blood’ campaign reminds us just how important it is to celebrate Pride and continue to support the LGBTI+ community and LGBTI+ youth charities such BeLonG To Youth Services. Laurence O Byrne, Creative Director at Boys+Girls commented “ This campaign has been a privilege for Boys + Girls to work on in partnership with BeLonG To Youth Services. punched, kicked or injured with a weapon. being shoved or pushed).ġ1% of LGBTI+ students were physically assaulted e.g. name calling or being threatened).ģ8% of LGBTI+ students we physically harassed (e.g. From School Climate Survey (so specifically with LGBTI+ youth) 2019ħ3% of LGBTI+ students feel unsafe at school.ħ7% of LGBTI+ students were verbally harassed (e.g. From the LGBTIreland Report 2016ġ in 3 gay men have been punched, hit or physically attacked in public.ġ in 4 transgender and intersex people have been punched, hit or physically attacked in public.ġ in 3 transgender and intersex people have had hurtful things written about them on social media. From Call It Out Report TENI and University of Limerick 2019ġ in 3 members of the LGBTI+ community have been threatened with physical violence.ġ in 5 members of the LGBTI_ community have been punched, hit or physically attacked. They challenge us as a society to make sure we create a destination – somewhere over the rainbow – where the LGBTI+ community can feel truly safe, secure and accepted in society. These words are some of the most powerful to be played on radio airwaves. Sometimes words can help us to stand up and unite against ignorance, hate and lack of inclusion in society. In partnership with IBI and RTE, the radio performance will play nationwide this Friday June 25 th at 11.59am across local and independent stations – almost every single radio station in Ireland – holding the country’s attention for 60 seconds.
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Paired with this powerful image is an equally powerful piece of radio, composed and performed by the incredible spoken word poet FeliSpeaks. The image captures the raw vulnerability of a young gay man who has been physically assaulted, as rainbow blood streams down his face.
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The emotive print was shot by the world class team of Alex Telfer and retouched by Christophe Huet. Boys+Girls created a powerful press ad and impactful 60” radio spot to draw attention to this shocking statistic, entitled ‘ Rainbow Blood’. Rainbow Bloodīoys+Girls have launched a compelling campaign in support of the LGBTI+ community with BeLonG To Youth Services, which calls for an end to the violence and a safer future – that’s hopefully somewhere over the rainbow.ġ in 5 people who identify as LGBTI+ have been physically attacked because of their sexuality. Image by team of Alex Telfer and retouched by Christophe Huet.